What is CRM system? . If you are a business person, you may already be familiar with the term CRM. However, for novice businessmen or business people who have not implemented or even know nothing about CRM.
Even though by implementing this, the business they are running will become a successful and smooth business.
There are so many types of information systems that have developed according to business needs in this information technology era.
In this article, we will discuss about CRM starting from definitions , benefits , and examples of application.
However for this type of information system, it is closely related to relationship management between the corporation and the customer or customer.
What is CRM System?
Customer Relationship Management or CRM is an approach or system that manages the relationship between the corporation (company) and customers at the business level.
So, it can maximize communication and marketing through contacts from different users.
This type of approach can make it possible to retain customers and provide added value to these customers. CRM itself combines policies, processes, and strategies in a single unit that is implemented within a company.
Benefits of CRM for Business
1. Time to Market Increased.
Thanks to the CRM application, which allows the collection of purchasing trend data and information from customers, it will accelerate the product entering the market.
2. Reducing Production Costs.
Product sales have a more specific scheme and focus on targeting customer service. Therefore, the costs incurred will be recorded and displayed in detail.
3. Encouraging Customer Loyalty.
CRM allows a company to take advantage of customer information, both from the call center, website, or through product marketing staff. Providing good service to customers can provide positive results for increasing your business.
4. Optimal Running Income.
By implementing the right CRM system, so it can increase customer loyalty, reduce costs, time to market, and improve work efficiency. Which, all of these things are very influential in providing profits (profits) for business people.
5. Work Operations Become Efficient.
With CRM, it is able to provide convenience in the process of selling products and services. In addition, it can also reduce the level of risk from the decline in service quality and cash flow burden.
Software Examples
1. Salesforce
The next CMR software is Salesforce which provides everything you need to manage sales and services (for all businesses). It already integrated with the Cloud system by having several features.
- Sales Cloud : a useful feature for maximizing sales, and increasing revenue, productivity and visibility within a business.
- Services Cloud : This Services Cloud feature is a transformation of customer service and certainly creates a good relationship with them.
- Marketing Cloud : a feature that monitors and participates in social networks.
- Salesforce Platform and AppExchange : Salesforce Platform and AppExchange feature makes social applications innovative, mobile and real-time on a platform that can be used by more than 100,000 customers.
- Salesforce Chatter : a feature that can make business processes social. Collaborate in real time from anywhere.
2. SugarCRM
SugarCRM is a CRM software that is known to be the best software in an Open Source environment. Because it can be used by various companies, starting from SMEs to large companies.
This SugarCRM software can also easily adapt to various business environments by offering a variety of flexibility, as well as low cost alternatives, to paid solutions.
In its development, SugarCRM involved many sources. Starting from CRM application operators, customers, developers, to experts.
You also need to strive for continuation in building a customer statistic which of course will start from zero, to the point where you can use the data to manage your marketing strategy.
3. Vtiger
Vtiger is one of the most popular CRM software that is useful for helping a company to organize, but it can also maintain information efficiently in all aspects related to customers. The core features available in Vtiger include:
- Customer Relationship Management: this feature is useful to help manage all data owned by customers, from Accounts, Contacts to Prospects for the customer in question.
- Sales Force Automation: this feature is useful for selling products and billing according to the wishes of each customer. The availability of the Quotation menu, Sales Order to Invoice.
- Customer Service Tracking: this customer service tracking feature is useful for displaying after-sales service within a company. Which consists of complaints and product service.
- News Service: this feature is a kind of memo or note that will help us remind us with small things that are easy to forget.
- Corporate Calendar: this feature is useful for recording all events / calendars that are important for company activities. In this menu will appear all the schedule or work agenda.
- Analytical Reports: this analytical reports feature has a useful function to provide various reports that have been well analyzed by the system.
- Material Management: Contains features regarding product management within the company. Both in terms of products to additions in terms of purchases and product reductions in terms of sales.
- Synchronization: The Synchronization feature aims to synchronize between Vtiger and email applications, such as Microsoft Outlook and Mozilla Thunderbird.
4. Zoho
The last CRM software is Zoho. This software offers campaign management, email marketing, and lead generation through various sources, such as websites, import lead data and others.
Most notably Zoho’s CRM software is very useful for integrating your organization’s sales and marketing activities.
With Zoho’s CRM software, you can effectively plan marketing campaigns, execute email campaigns, so you can track marketing spending.
In addition, Zoho has also provided an integrated campaign management available with automatic sales force replacement.
Which will certainly help your organization in measuring the performance, return on investment (ROI) and effectiveness of the campaign.
Conclusion
CRM is an information system created with the aim of developing and managing the relationship between the company and its customers.
However the components of CRM itself consist of customers, relationships, and management.
So the main benefit of using CRM is to realize a management system that can better manage and serve every customer need related to the product.
1 comment
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